Illustrative example · Local Advertising
A notification to discover a nearby business
A walk through town, a workshop just around the corner and a story to listen to. This illustrative example shows a possible journey from notification to the discovery of a local business; it does not represent an actual campaign.
A story just a few steps away
Imagine someone strolling through an Italian town centre. Nearby there is an artisan workshop with a story to tell: the craft of the people who work there, the materials and the bond with the neighbourhood. The starting point of this scenario is to make that content visible in the context of the place.
The invitation arrives on the smartphone
In our example, the person has enabled notifications and the necessary permissions. A Loquis invitation appears on the smartphone: «A story near you». The message continues: «Just a few steps away, discover the story of an artisan workshop.» The notification offers a chance to find out more; the person chooses whether to open it.
From message to content
By opening the invitation, the person reaches the story dedicated to the workshop and can listen to it to learn its history. The content adds a reason to take an interest in the business and the place. The visit remains the listener’s choice: this journey is a demonstration and does not attribute any commercial result to the message.