Loquis channel · Audio itinerary
The treasures of Małopolska
A journey through Małopolska told through its stories. Audio links the places and landscapes of the Polish region in a route to explore at your own pace.
- Territory
- Małopolska
- Scope
- Tourist destinations · Travel agencies and tour operators
Telling the story of an entire region
When the destination is a region, the narrative must hold different places together without reducing them to a list of attractions. The treasures of Małopolska starts from this need: to offer a narrative thread able to accompany the journey from one stop to the next.
The international dimension also calls for language that is accessible to those encountering the territory for the first time. The context of a story matters as much as the place where it is set.
The stages of a shared story
The channel brings the content together under a single identity. Each story is a gateway to the destination and can be listened to as part of the journey or as a discovery in its own right.
The editorial mix alternates places, landscape and cultural heritage. The geographical relationship between the stories helps travellers imagine an itinerary and find the stories again during their stay.
- Destination editorial identity
- Stories linked to the stops
- A route you can consult before and during the trip